TUESDAY, FEBRUARY 27
11:00 a.m. – 12:30 p.m.
General Session – Ballroom
Next Gen Business and Technology Strategies
Next Gen TV promises significant new benefits for our stations and their communities. This panel discussed technical preparation for ATSC 3, and strategic plans for enhanced services such as interactive kids programs, targeted audience programming, and data mining of audiences to better serve their interests and needs. Moderated by Eric Wolf, Vice President, Technology Strategy & Planning, PBS.
- Dennis Wallace, Managing Partner, Meintel, Sgrignoli & Wallace, LLC
- Susi Elkins, Director of Broadcasting and General Manager, WKAR
- Ben Godley, Chief Operating Officer, WGBH, and President, WGBH Business Services
For a copy of Ben Godley's slides, contact Ben directly.