President & CEO, PBS SoCal, Los Angeles, California
Andrew “Andy” Russell is President and CEO of PBS SoCal, which serves 18 million people in Southern California. Russell, a nationally recognized leader in public media, has led the transformation of KOCE into PBS SoCal to serve its new role as the home for PBS for Los Angeles and the Southern California region.
At the helm of PBS SoCal, Russell has driven rapid growth at the station, doubling its revenues, tripling the station’s membership, and opening new offices in Downtown LA and Century City. He increased PBS SoCal’s content partnerships and distribution, expanded its education and community services, and forged new partnerships with major Southern California education, arts and cultural institutions. In his role, Russell has led PBS SoCal to make particularly strong commitments to the education of children, arts and culture, diversity, and to the use of new digital platforms to deliver PBS SoCal’s programs to Southern California.
Before joining PBS SoCal in 2013, Russell held executive leadership positions at PBS and the Corporation for Public Broadcasting, and led many of public media’s hallmark initiatives for nearly 25 years. Russell is credited with leading the creation of PBS’ renowned Ready To Learn service for pre‐school children, helping to re‐shape PBS’ primetime strategy and significantly growing PBS revenues as the leader of PBS Ventures.
Russell is also recognized for driving innovation in media. He led the creation of PBS Distribution for digital and home video platforms, launched PBS’ mobile business, and helped to build partnerships with tech and digital giants like Google, YouTube, Amazon, Netflix and Apple. He served in roles at Accenture and PwC, developing strategy for major companies in the media, communications, and high‐tech industries.
A California native, Russell holds an MBA from Stanford University, an MPA from Princeton University, and a BA from the University of California, Davis. He serves on the Leadership Council for The Music Center, the Board of the Los Angeles City Club and is a Member of the CEO Roundtable at UC Irvine. Russell, his wife and two children live in Irvine.